As a retailer, you can play your part. There are many incentives to market your goods and services as having a low environmental impact; and these benefits extend beyond appealing to the eco-conscious consumer.
Focusing on sustainability measures not only increases both brand loyalty and trust but also helps you to reduce your impact on the environment.
Measure your impacts
Measuring your impact helps you to come up with data to share with consumers and stakeholders to reflect your approach to sustainability, uncover new opportunities for improvement and identify inefficiencies.
Come up with eco-friendly products
Eco-friendly products can be made from scratch, or from recycled materials. There are many examples of ‘green’ products that are safe for the environment such as cloth shopping bags, cloth napkins, reusable water bottles, bamboo products and many more.
Share your business story
Communicating your business’ sustainability goals, efforts, and achievements on your store page, social media, and other marketing materials can help develop trust between your business and the consumer.
Tell your customers how your business is environmentally friendly so they can make an informed decision to choose you over your competitors.
Use recycled paper products
An easy, yet effective way to do your part for the planet is by using eco-friendly paper, which is paper that has a smaller carbon footprint and impact on the environment.
Eco-friendly packaging
Whatever goods you sell, consider enclosing them in eco-friendly packaging, preferably made out of recycled material that’s easy to recycle and safe for the environment.
Promote eco-friendly suppliers
Taking the time to promote local suppliers also shows consumers that your business supports the community and other sustainable companies.
Donate or volunteer to assist local charities
Volunteer programs help companies appear favorably to consumers because it highlights the brand’s involvement in improving their surrounding communities.
Consumers today have become increasingly more informed, enlightened, and aware of environmental impacts. In return they often demand industries improve the environmental performance of their products.
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